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Even though CROSSNET is a multi-million dollar brand now, they’re still figuring out how to improve. They’re still working on things like their website and education and email flows. And there’s a ton they’ve learned along the way that you can apply to your business. Chris shares:

• Why you should lead with your story.
• Sending ad traffic to your homepage vs. a product page.
• How to get a ton of reviews.
• The ad that made them millions (and only cost $60 to make).

Show Notes & Links

• [1:04] The Today Show story.
• [2:14] How they prepped for their appearance on the show.
• [4:54] Changes they’re making on their new site.
• [10:01] Their ad strategy.
• [11:20] What he’s religious about tracking.
• [16:38] CROSSNET’s best campaign ever.
• CROSSNET
• Okendo
• Bazaarvoice
• The Ecommerce Marketing Show Home