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Before you obsess over A/B testing and optimization, make sure you have a solid foundation. On this episode, Jon shares:

• The best way to get feedback on your site.
• Why you need to get ads running from day 1.
• The first thing you need to do with Google Analytics.
• The concept of rage clicking.

Show Notes & Links:

• [5:34] Targets for add to cart and conversion rates.
• [8:04] Why John isn’t a fan of discounting.
• [11:28] Alternatives to offering welcome discounts.
• [18:29] What to do if your paid ads aren’t converting.
• [23:49] Landing that first sale.
• [40:08] Where to start with Google Analytics.
• [42:58] How often should you be updating your homepage?
• [50:07] Why you should remove the carousels on your site.
• [52:14] The right time to start A/B testing.
• Jon MacDonald on Twitter
• The Good
• Hotjar
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home