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Since Rachel and Sade launched Sade Baron back in 2016, they've made a lot of progress with their marketing efforts. Most of it, Rachel learned on her own. On a budget. By scouring the internet. She probably sounds a lot like you. On this episode, she shares:

• Why you need pop ups on your site.
• How to get responses to your welcome series.
• Why you should ‘uglify’ your ads.
• Why you need role models to build your site.

Show Notes & Links:

• [2:10] Starting a brand at 50.
• [7:42] How they tell their brand story in their marketing.
• [9:26] How they knew they were ready to launch.
• [17:47] Getting the website off the ground.
• [19:27] Do people really want pop ups?
• [20:40] Segmenting welcome offers based on location.
• [23:02] The email flows they have set up.
• [29:01] Wtf does uglifying your ads mean?
• [32:00] How to turn a TikTok into ad creative.
• [38:27] Marketing advice for other brands.
• Rachel Lambo on Twitter
• Sade Baron
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home