Tortuga's Content Playbook: How To Use Content To Make Your First Million (with Fred Perrotta)
Content helped Fred grow subscribers, unlock the power of SEO, and build a repeatable sales process. On this episode, he shares:
- The book that inspired their business.
- How their content strategy drives traffic and purchases.
- How you can use products that aren’t selling as part of a welcome offer.
- Why you need to focus on 1-2 channels.
Show Notes & Links:
- [2:27] Lessons from The 4-Hour Workweek.
- [9:31] What moved the needle for more repeatable sales.
- [11:23] Why they publish who their ideal customer is.
- [15:15] How their marketing team has changed over time.
- [17:03] Driving repeat purchases for a product that’s built to last.
- [24:41] What their content and email strategy looks like.
- [26:44] How to plug your product in content.
- [29:58] Advice for scaling to your first million in sales.
- Fred Perrotta on Twitter
- Tortuga Backpacks
- Dave Gerhardt on Twitter
- The Ecommerce Marketing Show Home
