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Get ready. Because you're about to get a serious lesson in email copywriting. Ryan shares:

• Why you should never start an email with “Hi everybody.”
• How to write like you talk.
• Why Ryan will never outsource copywriting.
• Why consistency matters when it comes to sending emails.
• How Ryan boosted revenue overnight by changing one small aspect of his email strategy.
• The most effective way to sell to someone who just made a purchase.

Show Notes & Links:

• [3:01] Why you need to focus on the benefits, not the features.
• [6:08] The power of including real photos and screenshots.
• [7:33] How they turned negative feedback into something funny.
• [13:19] How they use social proof and why you can never have too much of it.
• [17:22] How to drain your prospects’ objections.
• [20:29] Why Ryan writes every word of copy for Rewind.
• [24:20] Mistakes ecommerce brands are making with email.
• [26:27] Whay Ryan’s writing process looks like.
• [36:22] Lessons from selling on Shopify
• Ryan Lee’s site
• Rewind
• Loox Photo Reviews
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home