Italic’s New Membership Program And PepsiCo’s Two New DTC Brands (Ecomm Nomms #3)
Show Notes & Links:
- [1:24] What is Italic Black?
- [2:51] What Italic’s Founder & CEO has to say about the membership.
- [5:58] What changed Kristen’s mind about Italic Black.
- [8:34] What the DTC community has to say about it.
- [16:33] Snacks and Pantry Shop.
- [20:24] What the experience is like on the sites.
- Kristen LaFrance on Twitter
- Kristen's newsletter
- Italic Black
- Introducing Italic Black
- What the DTC Twitter community has to say about the membership
- This VC-funded anti-brand already has a 100K-person wait list
- PantryShop.com
- Snacks.com
- PepsiCo’s Move Into DTC
- Pepsi and Frito-Lay want you to buy all these snacks online with their new DTC websites
- PepsiCo’s Move Into DTC Is Both Sales Tactic and Consumer Research
