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Ryan's most-recent company is superbar brand, Rewind. He built it to solve his own health problems, so he has a real connection with the product. Which is part of the reason his emails feel so authentic. But everyone has a story to share. Most brands just don't usually tap into them outside of their 'About' page. So he shares:

• The shift you have to make to get better at copywriting.
• The power of getting personal with your messaging
• Why you need to think of yourself as a superhero when you’re writing emails.
• How to double your email revenue.

Show Notes & Links:

• [3:59] What makes a good email?
• [6:05] Email #1 feedback.
• [8:01] Why you need to be careful about the number of CTAs in your emails.
• [11:07] Why you shouldn’t be using generic photos. 
• [15:24] Email #2 feedback.
• [18:57] How to send emails that make sense to both your superfans and newer folks.
• [28:55] Email #3 feedback.
• [29:40] The benefits of using short, choppy copy.
• [34:41] Email #4 feedback.
• [37:23] Email #5 feedback.
• [40:35] Email #6 feedback.
• [43:34] How to pique people’s interest with a subject line.
• [45:16] How to sell a nonessential item in the middle of a pandemic.
• [47:03] How to write an email for your new subscribers.
• [48:49] How often Ryan sends emails to his customers.
• Ryan Lee
• Rewind
• Rewind Facebook Group
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home