Valentine’s Day Special 1: How MeUndies Turned Underwear Into a Brand (with Greg Fass)
Greg Fass begged the MeUndies CEO to bring him on as the second full-time employee seven years ago. Now he's their Senior Brand Manager. Like so many of the best marketers in the ecommerce space, Greg is completely self-taught. Their campaign strategy for Valentine's Day has evolved A LOT over the years. He shares some of their biggest learnings as well as:
- The role of storytelling in their brand strategy.
- How they tapped into their customers’ view of Valentine’s Day.
- How their strategy applies to other holidays.
- Their timeline for the whole campaign.
Show Notes & Links
- [3:16] Storytelling and how a PR background helps with that.
- [6:50] How they challenge the status quo with their Valentine’s Day campaign.
- [11:34] How does it all start?
- [19:53] Advice for any budget.
- [24:41] How to maximize the lifespan of your content.
- The Ecommerce Marketing Show Home
- MeUndies
- Greg Fass on Twitter
- Dave Gerhardt on Twitter
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