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What is branding and why does it matter to your business? Your branding is your salon’s first impression to your audience and potential clients. Your salon’s personality should shine through every part of your branding making it clear to your audience who you are and what you stand for. This is just some of the neat stuff we will be diving into today, as I'm joined by branding expert for the health and wellness sector, Ollie Johns of Zero-Sugar Branding. Responsible for the branding behind some of the biggest names in the hair industry, I first got connected with Ollie after a previous episode with, Ben Lifton, who gave a shoutout to Ollie as the go-to branding guru. Always a subject I love to cover, I just had to bring Ollie onto todays show so we can learn all things when it comes to creating your branding identity. If it's time for your business to get branded (or rebranded), then this podcast is the prefect listen for you.     A podcast produced by Hairy Media Productions  Thanks for Listening   Support the How To Cut It podcast by becoming a Patreon HERE   To share your thoughts: Leave a note in the comment section below. Ask a question by emailing me HERE Share this show on Twitter, Facebook, or Instagram. To help out the show: Leave an honest review on iTunes. Your ratings and reviews really help and I read each one. Subscribe on iTunes. Follow on Spotify. Subscribe by Email. Thank you to Ollie Johns for joining me on todays podcast. Until next Monday, Peace, Love and Smiles all the way… Goodbye.