How Rob Kaufelt Built Murray's Cheese From the Rind Up
I like to call this week's Special Sauce guest, Rob Kaufelt, the cheese whisperer. Finding and selling great cheese seems to be what Rob was put on this earth to do. Over the years, the Murray's Cheese Shop owner has brought serious cheese to millions of Americans–his current empire includes two New York storefronts; an eponymous, cheese-centric restaurant; a fast-growing mail-order business; and a whopping 350 Murray's Cheese counters stationed in Kroger's supermarkets around the the country.
But how did he go from the tiny, lone cheese shop that he'd purchased in Greenwich Village to leading the country's artisanal cheese revolution? You'll have to take a listen to this week's episode to find out.
