What Buyer Criteria Should You Know About?
Aristotle first came up with the concept of Modes of Persuasion (furnished by the spoken word.)
In this episode of The 2X Podcast, Bill Caskey takes this and modernizes it a bit to help you see the criteria you are being judged on. That might be nice to know, huh? There are four parts to it.
Suggestion: Have your notebook and pencil out so you can get full value of this episode.
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