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“I love that we're taking the approach of being empathetic and understanding where people are coming from. Because when we're out of this, and we all will be, we want people to remember how we made them feel and how we can genuinely impact them in their business.” – Kristi Falzon

LinkedIn is the human place to show up professionally. Yet there are so many people not using this amazing site’s offerings to their fullest potential. Both on this podcast and in meetings with SimplyBe. Agency clients, Jessica has promoted LinkedIn as probably the best social media site for your brand and to establish authority. That’s why we’re so excited to have Kristi Falzon, the Manager of Sales Development at LinkedIn, on the show today.

Kristi took some time to share some truly amazing success stories of people who have utilized the connection capabilities and the algorithm of LinkedIn to really change their lives. She also shares her biggest pieces of advice on crafting a profile that shows who you are both as an employee, but more importantly, as a human.

You will want a dedicated notebook just for this episode as Jessica and Kristi dive into all things LinkedIn. Tune in!

• [02:19] - All things LinkedIn
• [04:04] - SimplyBe. Social Media Boost
• [08:04] - How Kristi came to work at LinkedIn
• [12:15] - The power of the platform
• [14:27] - Profile optimization
• [17:18] - Quick & dirty tips
• [21:37] - User statistics
• [26:29] - Cut through the noise and get seen
• [28:29] - Expanding beyond first-degree connections
• [32:18] - Free courses
• [34:56] - Structuring messages in Sales Navigator
• [43:22] - Creating video
• [49:29] - What does SimplyBe. mean to Kristi?

Kristi Falzon is the Manager of Sales Development at LinkedIn. She is an expert at helping brands utilize LinkedIn’s powerful algorithms and tools.

Jessica Zweig, award-winning entrepreneur, personal branding expert, and founder and CEO of SimplyBe. will help you grow your brand and business. All-day, every day at SimplyBe., Jessica and her team of experts teach people how to grow on and offline by leveraging the most powerful marketing tool on the planet: authenticity. Now, she’s bringing the inspirational strategies and tactical marketing tools that have helped skyrocket her and her clients’ businesses to you.

Jessica has been featured as a leading entrepreneur and personal branding expert in Forbes, Crain’s, MarketWatch, Chicago Tribune, Chicago Sun-Times, Refinery 29, Tasty Trade, BizTech Magazine, Today’s Chicago Woman, NBC, ABC, CBS, FOX News 32, and more.

She is currently writing her first book, Be. A No-Bullshit Guide to Creating Self-Worth and Net Worth Just by Being Yourself. Follow her on Instagram @jessicazweig or send her a note at jessica@simplybeagency.com.

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This podcast episode was produced by Dante32.