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“This is the highest, most original form of your thought leadership. This is something that you create from your brain, heart, and soul. It is your intellectual property that you drip out.” – Jessica Zweig

Good branding doesn’t appear out of thin air. A well thought out strategy is the secret sauce to ensuring your branding is eye catching, authentic, and uniquely your own. Grab a pen and notebook, you’re going to want to take notes today as Jessica talks strategy.

Listen as Jessica shares the four secrets to the SimplyBe. Agency’s approach to strategy for personal brands. Learn all about the Content Pyramid (and why it needs to be your Bible), as well as the differences between pinnacle and secondary content.

If you need more personalized help, connect with the SimplyBe. Agency or sign up for the accelerator course.

• [02:57] - The new SimplyBe. office
• [03:42] - Bespoke
• [05:32] - Business development trip to New York
• [09:18] - Listener review of the week
• [11:27] - The SimplyBe. Content Pyramid
• [14:10] - Your pinnacle piece of content
• [15:17] - Secondary content
• [16:33] - External outreach
• [18:12] - Social media

Jessica Zweig is an international award-winning entrepreneur and the Founder and CEO of SimplyBe. In 2018, she won the Gold Stevie® Award for “Female Entrepreneur of the Year,” was previously named a Top Digital Marketer To Watch by INC. and a “Personal Branding Expert” by Forbes. As a thought leader with over ten years of experience in digital marketing and social media, Jessica frequently speaks and facilitates workshops and masterminds, teaching the power of personal branding to corporations.

Jessica has been featured as a leading entrepreneur and personal branding expert in Forbes, Crain’s, MarketWatch, Chicago Tribune, Chicago Sun-Times, Refinery 29, Tasty Trade, BizTech Magazine, Today’s Chicago Woman, NBC, ABC, CBS, FOX News 32, and more.

She is currently writing her first book, Be. A No-Bullshit Guide to Creating Self-Worth and Net Worth Just by Being Yourself. Follow her on Instagram @jessicazweig or send her a note at jessica@simplybeagency.com.

If you'd like to receive new episodes as they're published, please subscribe to The SimplyBe. Podcast in Apple Podcasts, Google Podcasts, Spotify or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.

This podcast episode was produced by Dante32.