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“That old adage of ‘Content is King’ is no longer relevant. It's just too damn noisy. Clarity is King.” – Jessica Zweig

Whether you’ve made it a New Year’s resolution or you’re just ready to see some gains, now is the perfect time to start thinking about how you’re going to grow your brand this year. On this week’s episode of the SimplyBe. Podcast, Jessica talks about how her agency’s accelerator program works and gives you five tips straight from the SimplyBe. accelerator to help you get started.

Listen in to learn how to strategize, find your brand slogan, define your audience, learn from the competition, and how to go about external outreach. Get ready to take some notes so you can map out a successful 2020!

• [01:29] - The SimplyBe Accelerator
• [08:28] - Five things you need to do to accelerate your brand in 2020
  • [08:40] - Find your slogan
  • [10:48] - Know who your audience is
  • [13:09] - Study the competition
  • [14:09] - Content strategy
  • [16:06] - External outreach
• [18:47] - The SimplyBe blog
• [19:23] - The SimplyBe VIBe program

Jessica Zweig is an international award-winning entrepreneur and the Founder and CEO of SimplyBe. In 2018, she won the Gold Stevie® Award for “Female Entrepreneur of the Year,” was previously named a Top Digital Marketer To Watch by INC. and a “Personal Branding Expert” by Forbes. As a thought leader with over ten years of experience in digital marketing and social media, Jessica frequently speaks and facilitates workshops and masterminds, teaching the power of personal branding to corporations. 

Jessica has been featured as a leading entrepreneur and personal branding expert in Forbes, Crain’s, MarketWatch, Chicago Tribune, Chicago Sun-Times, Refinery 29, Tasty Trade, BizTech Magazine, Today’s Chicago Woman, NBC, ABC, CBS, FOX News 32, and more.

She is currently writing her first book, Be. A No-Bullshit Guide to Creating Self-Worth and Net Worth Just by Being Yourself. Follow her on Instagram @jessicazweig or send her a note at jessica@simplybeagency.com.

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This podcast episode was produced by Dante32.