#61 - Insanely Simple: The Obsession That Drives Apple's Success
This week Cut The Crap Podcast features the book, 'Insanely Simple: The Obsession That Drives Apple's Success' by Ken Segall.
Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. It's what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.
I took 10 Golden Nuggets away from this book!
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