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This episode explores the challenges and opportunities in the PR industry with Jaideep Shergill, co-founder of Pitchfork Partners. Jaideep discusses market dynamics, talent acquisition issues, and the importance of strong financial management, all while highlighting potential growth sectors, particularly among Indian family businesses.

• Challenges of starting a PR firm in the current landscape
• Importance of talent acquisition and retention in PR
• Financial management as a critical aspect of sustaining a firm
• Trends in industry consolidation and market opportunities
• Pitchfork Partners’ transition from strategy to execution
• The role of personal interests in enhancing professional perspectives
• Future prospects for PR firms focusing on family-owned businesses

Thank you for listening to the PRmoment India podcast. Follow us on Twitter @PRmomentIndia. Write to paarul@prmoment to be featured on the podcast.