Episode 10 - Fastrack
Brand: FastrackProduct: Fastrack Reflex SmartwatchTG:* Age range: 20-35* Buying capacity: Medium-high* Education: College-educated or working professionals* Interests: Tech-savvy, active lifestyle, fashion* Demographics: Urban, suburban* Location: IndiaPurpose: Product launchUSPs:* Stylish and modern design with multiple watch faces* Advanced health and fitness tracking features (activity tracking, sleep monitoring, etc.)* Smart notifications and call alerts* Long battery lifeCreative Brief:Campaign Objective:To create excitement and demand for the Fastrack Reflex Smartwatch among young Indian audiences looking for a stylish and functional wearable.Target Audience:Tech-savvy young professionals and college students in India who prioritize both style and functionality. They are active and health-conscious but also fashion-forward.Key Messages:The Fastrack Reflex Smartwatch is more than just a timepiece; it's a statement piece that keeps you connected and in control.It seamlessly blends cutting-edge technology with a sleek and modern design, making it the perfect accessory for your active lifestyle.Track your fitness goals, monitor your health, stay connected, and do it all in style with the Fastrack Reflex Smartwatch.Creative Approach:The campaign will showcase the Fastrack Reflex Smartwatch as a fashionable and empowering technology companion for the target audience. We can achieve this through:
