Episode 8 - Google Pay
Brand: Google PayProduct: Google Pay app (real product)TG:* Age range: 18-45* Buying capacity: Medium-high* Education: College-educated* Interests: Technology, online shopping, payments* Demographics: Urban, suburban* Location: IndiaPurpose: BrandingUSPs:* Convenient and secure way to pay for goods and services online and in stores* Fast and easy money transfers* Rewards and cashback programsCreative Brief:Campaign Objective:To increase brand awareness and consideration for Google Pay among young Indian consumers.Target Audience:Young Indian consumers, aged 18-45, with a medium-high buying capacity and a college education.Key Messages:Google Pay is a convenient and secure way to pay for goods and services online and in stores.Google Pay offers fast and easy money transfers.Google Pay offers rewards and cashback programs to save you money.Creative Approach:The campaign will focus on the benefits of using Google Pay, such as its convenience, security, and rewards. The campaign will also highlight the fact that Google Pay is accepted by millions of businesses around the world.
