Episode 7 - Nike
Brand: Nike Product: Nike Air Zoom Pegasus 39 (real product)TG:* Age range: 18-35* Buying capacity: Medium-high* Education: College-educated* Interests: Sports, fitness, running* Demographics: Urban, suburban* Location: IndiaPurpose: Product launchUSPs:* New Air Zoom technology for responsive cushioning* Lightweight and breathable mesh upper* Durable rubber outsole* Stylish designCampaign Objective:To launch the Nike Air Zoom Pegasus 39 in India and generate excitement and demand for the product.Target Audience:Young Indian consumers who are interested in sports, fitness, and running.Key Messages:The Nike Air Zoom Pegasus 39 is the latest and greatest running shoe from Nike.It features new Air Zoom technology for responsive cushioning, a lightweight and breathable mesh upper, a durable rubber outsole, and a stylish design.The Nike Air Zoom Pegasus 39 is the perfect shoe for runners of all levels, from beginners to experienced athletes.Creative Approach:The campaign will focus on the performance and style benefits of the Nike Air Zoom Pegasus 39. The campaign will also feature young Indian athletes who are using the shoe to achieve their fitness goals.
