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Kira and Rob talk with Sam Woods, the best copywriter you’ve never heard of, about human motivations, how to get crazy-high response rates to email, working on a cruise ship and squeezing the marrow out of life. Sam’s advice about getting to the root of your customer’s desires and moving them from where they are now to where they need to be to buy your product is so good, every copywriter should take notes and use it in their copy. Take a listen... Click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: Sponsor: Tarzan Kay (free gift: how to raise your rates to $250/hr) Reis Profile Clayton Makepeace Infusionsoft Sam's Website Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: Kira: This episode of The Copywriter Club Podcast is sponsored by Tarzan Kay who has created a special training just for our club members about how to raise your rates from $45 to $250 in less than a year. Learn more at tarzankay.com/club. Rob: What if you can hang out with really talented copywriters and other experts, ask them about their successes and failures, their work processes and habits, then steal an idea or two to inspire your own work? That’s what Kira and I try to do every week at The Copywriter Club Podcast. Kira: You are invited to join the club for episode 13 as we chat with the best copywriter you’ve never heard of, Sam Woods about tapping into the 16 customer desires, the power of new change to grow his business, working with a team and his process for writing compelling email sequences with crazy high response rates. Sam welcome. Rob: Hi Sam, Kira. Sam: Kira, Rob, good to be speaking with you guys, hope you are doing well. Kira: Sam, this is going to be ... I’m so excited about this conversation because I kind of want you to be my business coach and my life coach. I feel like this is my opportunity for you to be my coach for the next 40 minutes or so. Rob: We should start out by saying, hi Sam, tell us your story, tell us your story. Where did you come from and how did you get to where you are? Sam: I never know where to start in my story because there are multiple points of entries and multiple points of exits. I think if I look back at my 20s, it sounds like I’m really old but if I look back into my 20s and my teens, to me it’s been a constant evolving process of reinvention. I even suspect that I have an addictive personality, as in I would get hooked on probably a lot of things if I ever did them. Beside, and the way it manifests in life to me is that I see a shiny object and I go after it but I go very intensely after it, and I don’t abandon it. A shiny object would my attention and I’ll go all in on it and extract the most juice out of it as much as I can, and then I might move on or do whatever. If you want to go way way back. I grew up in Sweden and I moved to the US about 11, 12 years ago. When I first came here, I went to school. I came just to try out life. I have an American passport, so I can live and work here, but came in to do that and I ended up working for the railroad, working on a bookstore called Borders which no longer exists. I worked on a cruise ship, I worked for a construction company. I just had all these different things that I did. One day eventually I ended up on the design side of things. I started building websites. Then from there I moved on to marketing because my clients asked me how do we make money from a website? Then I got into marketing and then from there I got into copywriting. That’s the long short version, and there is obviously a lot too but essentially it’s just been a process of reinvention, of diving into new things and, what’s that cliché? Sucking the marrow out of life. I think that is probably the best answer to where I come from is just a desire to suck the marrow out of life.