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If you’ve been struggling with a way to communicate what makes you unique (and get off the social media content hamster wheel), you’re going to love today’s episode. Today, Lacy Boggs (a writer and marketer) joins me to discuss how serviced-based businesses can turn their expertise and thought leadership into a powerful piece of signature content that attracts more clients.

Chapters

00:29 - Meet Lacy Boggs

03:41 - Becoming a thought leader 

07:08 - Using longform content to market your expertise

14:41 - Online marketing (what’s working now)

25:58 - Outsourcing marketing 

28:39 - Work with Lacy 

To learn more about Lacy’s offerings and services, visit https://members.lacyboggs.com/af/230030337 (I’m a proud affiliate and may earn a commission on referrals.)

For even more content and a daily dose of inspiration, follow me on Instagram at http://www.instagram.com/HeatherJoyHubbard