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While a recent shooting in Ybor City may put the Tampa neighborhood in the spotlight, Ybor has a long and rich history and was instrumental in shaping the city of Tampa. The cigar industry was lured from revolutionary Cuba and became home to the city's economic and power base. In this episode of Florida Matters, we talk with Sarah McNamara, the author of a new book called "Ybor City, Crucible of the Latina South." She's an assistant professor of history at Texas A&M University. In the book, McNamara explores how cross-border exchanges over three generations influenced what Ybor and Tampa would become. It's also personal to McNamara, whose family is from Ybor City.