CEO Jesper Brodin on How IKEA Has to Change with the Times
When IKEA's CEO Jesper Brodin gets asked for career advice, he says, “Try to enjoy what you do, and don’t worry too much about the next step.” This easygoing answer explains a lot about the way Brodin is running IKEA. In this interview, Jesper talks about how he got to run the world’s largest furniture store, the ways he’s bringing sustainability into his business plans, and how he’s keeping up with customers’ changing demands.
