41: Benchmarking Analysis

Welcome to the 38th podcast on the Corporate Strategy & Transformation study and we remain in week 4. As we teach in all the Executive Program studies, every study must begin with a top-down analyses. In fact, a rule of thumb is that a study without a top-down analysis phase is likely doing too much, lacks focus and possibly wasting time. This always turns out to be true.

In this podcast we explain how benchmarking analysis, or what is also called best practice analysis, should be used for the top-down analysis and why they are so difficult to manage on a real study.

Click here to see the full study and here to see the merger study and market entry study.