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Keith Jordan discusses NAFA’s Best Practice Guidelines. Presenter Keith Jordan, the Owner and President of Colorado Air Filter, gives an overview of the guidelines. He explains what the guidelines are, the standards they use, and how you can use the Best Practice Guidelines to market your company to potential clients. Listen to learn how you can use the Best Practice Guidelines to provide value to clients at every stage of communication. 

View Kieth’s presentation here.

For detailed show notes, read below and use the timestamps to navigate the episode:

[1:18] What are the NAFA Guidelines? NAFA’s Guidelines cover best practices rather than minimum standards and are available at https://www.nafahq.org/best-practice-guidelines/. 

[4:24] NAFA’s Guidelines cover extensive subject matter, including spray finishing particulate, welding fumes, on-site technicians, residential HVAC, molecular filtration, and best practices for specific building types.

[3:09] Soon, NAFA will have guidelines on airports, restaurants, hotels, data centers, and more. 

[3:40] NAFA Guidelines are used to ensure filtration professionals go beyond the minimum standard in their expertise, particularly for sales representatives. 

[6:23] Guidelines are also useful for cold calls and creating social media content.

[7:30] Keith goes over key recommendations from the guidelines on indoor shooting ranges, office spaces, and retirement and continuing care communities.

[12:17] One attendee notes that companies can reach out to NAFA to get versions of these guidelines branded with their logo to market their expertise to potential clients.