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In this inspiring episode of the HJ Show, host Harsh Joshi sits down with Yash Mehta and Vaishali Mehta, the visionary founders of Joy Spoon, a modern brand reimagining traditional mukhwas (mouth fresheners). The discussion explores how a simple household idea turned into a full-fledged business, the origin of mukhwas, its cultural and digestive importance, and how Joy Spoon is modernizing it for a wider audience, from kids to elders. Harsh also uncovers insights about their target audience, market size, revenue potential, and the manufacturing process.The episode also delves into their once-in-a-lifetime opportunity to pitch on Shark Tank India, what they learned, and the challenges of starting a consumer product business in India. The Mehta duo shares practical advice for young entrepreneurs and the secret behind staying authentic while scaling a traditional product in a modern brand avatar.If you’re a startup enthusiast, foodie, or want a behind-the-scenes view of building a brand from scratch, this episode is packed with motivation and insight!