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In this episode of E-coffee with Experts, our host Ani Hoang chats with Nik Vujic, founder of Get Stuff Digital, about the real state of SEO, link building, and AI in 2025.Nik shares why 95% of SEO strategies fail, how AI tools are changing content marketing, and why backlinks and digital PR matter more than ever, especially when trying to rank in LLMs like ChatGPT.He breaks down rising SEO costs, the role of authority in rankings, and how to build a winning SEO strategy in today’s landscape.If you're a founder, marketer, or SEO agency leader, this episode is packed with insights on visibility, trust, and scaling smart. Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/In this episode, we discuss:00:00 - 01:10: Introduction01:10 - 03:22: What is Get Stuff Digital?03:22 - 04:09: Do Local Businesses Still Need Backlinks?04:09 - 04:52: How to Plan Monthly Link Building04:52 - 05:35: Nik’s Favorite Link Building Campaign05:35 - 06:05: The Most Challenging Niche He’s Worked With06:05 - 09:11: Why Many Clients Fail at SEO09:11 - 12:20: Tips for Agencies: Set Clear Expectations12:20 - 14:37: How AI is Disrupting SEO & Content Workflows14:37 - 17:10: Will AI Replace Digital Marketers?17:10 - 21:52: The Future of Search: AI vs Google21:52 - 24:14: Why Digital PR is Getting So Expensive24:14 - 27:36: PPC vs SEO: Where Budgets Are Going27:36 - 29:44: Why SEO Agencies are Becoming Full-Service29:44 - 30:33: Final Thoughts CONNECT WITH NIK VUJIC  www.linkedin.com/in/nik-vujic-seo https://www.getstuffdigital.co/ Subscribe to Digital Web SolutionsWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_global/LinkedIn: https://www.linkedin.com/company/digital-web-solutions.