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In this episode of E-Coffee with Experts, host Victor Coupé chats with Dobrosława Gogłoza, Managing Director of Pomagam.pl, Poland’s biggest crowdfunding platform, and a former NGO founder who learned to scale impact like a startup.Dobrosława unpacks how a donation site can out-compete venture-backed tech, why Eastern Europe’s friction-free payments create a hidden edge, and how small UX tweaks unlock floods of generosity. She details the missteps that keep most fund-raisers broke, shares her field-tested playbook for building trust online, and explains why Paul Graham’s “do things that don’t scale” still wins in 2025.We also dive into leadership mindset: avoiding marketer burnout, mixing profit with purpose without apology, and staying defiantly optimistic in a world wrestling with war, AI upheaval, and climate shocks. If you run a mission-driven startup, or just want your marketing to matter, grab a coffee and hit play. Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss:00:00 - 01:25: Introduction01:25 - 03:58: Meet Dobrosława Gogłoza: Activist turned tech leader03:58 - 05:40: Scaling impact like startups: Purpose + growth mindset05:40 - 08:12: Why she joined Pomagam during COVID08:12 - 10:15: From NGO to platform: Building from scratch again10:15 - 12:40: Poland's surprising edge in crowdfunding12:40 - 15:03: Eastern Europe leads in payment tech15:03 - 17:55: Building trust: Human connection vs tech compliance17:55 - 20:36: Common fundraising mistakes that lose donations20:36 - 23:11: The content playbook that helped Pomagam scale23:11 - 25:20: Why traditional ads don't work for crowdfunding25:20 - 27:05: How one viral fundraiser sparks a movement27:05 - 29:08: Burnout in marketing for causes you don’t believe in29:08 - 31:30: The truth about mixing profit with purpose31:30 - 33:14: What the West gets wrong about war readiness33:14 - 35:45: Leading through chaos: AI, climate, and uncertainty35:45 - 37:20: Why Kenya inspired her more than 40 other countries37:20 - 38:23: Final Thoughts Connect with Dobrosława Gogłoza https://www.linkedin.com/in/dgogloza/ https://pomagam.pl/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./