What Founders Need to Know About SEO Before Scaling Up | Ryan Ward
In this episode of E-Coffee with Experts, host Ranmay sits down with Ryan Ward, Co-founder of Rex Marketing and CX, to unpack growth strategies that actually convert.Ryan shares how he helped a telehealth startup scale across 50 states, the key to building organic traffic, and why relying only on paid ads can be a trap. He also breaks down how to approach content strategy, track conversions, and prioritize SEO even with limited resources.If you’re a founder, marketer, or agency leader looking to build sustainable growth, this episode is packed with insights on SEO strategy, content marketing, startup marketing, and balancing SEM and organic tactics. Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/In this episode, we discuss:00:00 - 00:26: Introduction00:26 - 02:50: Why clinicians struggle with marketing02:50 - 05:12: Biggest challenge starting an agency05:12 - 07:00: Finding SEO quick wins for startups07:00 - 09:40: SEM vs SEO: Do both09:40 - 10:30: The “handcuffs” of paid ads10:30 - 12:00: What most people miss in content12:00 - 13:00: Why tracking conversions is critical13:00 - 15:40: Ryan’s favourite client success story15:40 - 16:56: Final Thoughts CONNECT WITH RYAN WARD https://www.linkedin.com/in/ryangward/ https://www.rexmarketingandcx.com/ Subscribe to Digital Web SolutionsWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_global/LinkedIn: https://www.linkedin.com/company/digital-web-solutions.
