Digital PR Secrets Journalists Want You to Do | Milosz Kreasinski
In this E-coffee with Experts episode, our host Ani Hoang chats with Milosz Kreasinski and John from Chili Fruit about digital PR for SaaS companies.They reveal what drives successful campaigns, authentic client representation and creative storytelling while sharing proactive and reactive pitching tips for journalist outreach.The duo explores AI’s role in PR, its limits, and ethical considerations, emphasizing human creativity’s edge.They advocate for quality over quantity in pitches, deep client niche knowledge, and bold, creative PR traits. Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/In this episode, we discuss:00:00 - 02:12: What Digital PR is all about02:12 : 04:22: Build awesome client relationships04:22 - 06:50: Why clients actually have to look good in PR06:50 - 09:25: How we pitch stories (and keep journalists interested)09:25 - 12:36: Tips for writing pitches that actually work12:36 - 15:01: Get creative with PR queries15:01 - 15:46: What journalists really want (and how to give it to them)15:46 - 17:54: How Digital PR has changed over time17:54 - 18:54: Match your pitching game with client goals18:54 - 20:52: Is AI changing the way we pitch?20:52 - 22:50: Why being real matters in storytelling22:50 - 24:38: Can you get away with little white lies in PR?24:38 - 27:26: How personal stories make a difference27:26 - 30:48: What it really takes to be great at Digital PR30:48 - 32:36: The tricky balance: creativity vs. client needs32:36 - 33:00: Final thoughts on PR that works CONNECT WITH MILOSZ KRASINSKI https://www.linkedin.com/in/miloszkrasinski https://chillifruit.com/ Subscribe to Digital Web SolutionsWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_global/LinkedIn: https://www.linkedin.com/company/digital-web-solutions.
