CMO Exposes Why Your Marketing Isn’t Driving Real Revenue Yet | Nicole Milstead
In this episode of E-Coffee with Experts, we chat with Nicole Milstead, CMO at Agiloft. Nicole shares super practical tips on scaling marketing, getting sales and marketing to actually work together, and building a strong brand, even in crazy competitive markets.She also opens up about her journey from studying social work to leading marketing at giants like Gartner, SAP, and Oracle. We get into real talk about modern marketing: creating real demand, making emotional brand connections, reading the right data, and blending AI with the human touch.Nicole also shares smart ways to measure event success, how to build thought leadership that actually drives leads, and what new CMOs should focus on first. If you're a founder, marketer, or just want to market smarter, this episode is packed with advice you’ll want to steal. Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/In this episode, we discuss:00:00 - 01:21: Introduction01:21 - 02:50: What young Nicole was really like02:50 - 06:28: How a social work degree turned into a marketing career06:28 - 07:12: Sales vs marketing: Nicole’s real experience07:12 - 09:57: Why marketing attribution is still broken09:57 - 11:45: Why great marketing must have a CTA11:45 - 13:00: One decision that changed everything13:00 - 16:00: How Nicole builds go-to-market strategies that actually work16:00 - 18:26: Why brand matters even more than product features18:26 - 19:03: How Agiloft built a brand people love19:03 - 22:27: The culture formula behind Agiloft’s success22:27 - 25:49: Why content marketing is the hardest (and most important)25:49 - 28:24: How Agiloft tracks ROI from events28:24 - 29:45: Top 3 marketing metrics Nicole checks like crazy29:45 - 31:49: What keeps Nicole inspired creatively31:49 - 33:35: Advice for CMOs: Know your numbers or get lost33:35 - 34:20: Final Thoughts Connect with Nicole Milstead https://www.linkedin.com/in/nmilstead/ https://www.agiloft.com/ Subscribe to Digital Web SolutionsWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_global/LinkedIn: https://www.linkedin.com/company/digital-web-solutions.
