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Demonstrating credibility and authority is a critical element of the persuasion equation. Today Vernon shows us how we can bolster our online credibility before your negotiations begin in order to make what you say and do during the negotiation more persuasive. Vernon's Website (VernonRoss.com) Click here to take the survey and win a chance for a free coaching session (americannegotiationinstitute.com/survey) Keywords: negotiation, negotiate, persuasion, influence, leadership, psychology, sales, compassionate curiositySupport this show http://supporter.acast.com/negotiate-anything. See acast.com/privacy for privacy and opt-out information.