How to Conduct a Social Media Competitive Analysis
This week we are talking about competitive analysis and my guest is Cassandra Schwartz, Senior Product Marketing Manager for Rival IQ, a social media marketing analytics tool. If you want to stand out from the crowd, you should be conducting social media competitive analysis to identify gaps in your competitor’s offerings and marketing strategy. Cassandra has 8 years of marketing experience working with charities and tech companies such as Microsoft and Frontdesk, and she will walk us through the steps of conducting a social media competitive analysis and explain the value and opportunities that can be found in this process. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
