Article Referenced: 

Global Insights Briefing: Preparing for financial uncertainty

https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/financial-uncertainty-preparation/

Your Motionworks Marketing Minute data nugget:

https://www.mediapost.com/publications/article/375193/the-most-used-subject-lines-in-phishing-emails.html

And yes...Flipkart does a TON of OOH

https://bestmediainfo.com/2014/10/flipkart-went-big-in-outdoor