Industry Preview: What Do Brands Really Want?
With almost a year of the pandemic under our belt (Ugh), brands have by now figured out a way forward. In many ways, the measures they’ve had to take in response to COVID-19 has set them up for future success – a future without a health crisis, but where streaming and online buying are both happening en masse. In this special Industry Preview fireside, two agency chiefs – Belinda Smith of m/SIX North America and Tom Denford of ID Comms – analyze the vast transformation of 2020 and what 2021 holds for ad buyers.
