Social Distancing With Friends: Kern Schireson
Kern Schireson, CEO and chairman of the new data agency Known, talks about what it’s like to form an advertising company in a pandemic, when advertisers are pulling back spend. Also, as former Viacom Chief Data Officer, he looks at the phenomenon of data-driven TV buying. And: Schireson is home schooling his fourth grader math. But has the math changed?
