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Before there were "boxes" on every street corner, two dudes from New Jersey were kicking ass and changing lives in their small, sweaty warehouse gyms. Today, warehouse gyms equipped with tractor tires, prowlers and chains have become the norm. Many people credit Joe DeFranco & Jason Ferruggia for pioneering these types of gyms. On today's show, Joe & Jay reveal how they created a world-class culture in each of their respective gyms. If you want your business to develop the "it" factor - this episode is a must-listen! 

For Show Notes & Timestamps go to www.IndustrialStrengthShow.com