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In this weeks episode, Joe talks shop with fitness and life strategist - Jason Ferruggia. Here's a list of just a few of the [many] things that were discussed: The importance of becoming the best at ONE thing and "referring out" for everything else; The biggest difference between how Jay trained athletes during his first 5 years in business and his last 5 years; Why it's important for older lifters to "get a pump" and pre-fatigue their muscles before hitting their "work sets"; Jay maps out the training template he currently uses for his own training; Tips & Tricks for making gains after the age of 40; How & Why Jay transitioned from successful warehouse gym owner to an even-more-successful online "fitness personality"; What goes into building your own personal brand as a trainer or coach; How to attract clients you will love [and prevent energy-sucking bad clients from entering your gym]; Why email is still the most effective form of marketing; The biggest business mistake Jay made and how you can avoid it; How charging "too little" will only lead to more complaints; Why you should rarely [if ever] do things for free; Why reading LESS books just may be the key to becoming a master of your craft; The importance of knowing [and applying] The Pareto Principle; Jay's "must-read" training & business book recommendations; Jay's Top 5 favorite exercises; The ONE habit that contributes the most to Jay's success; Jay & Joe D. share Jersey Shore stories...and much, Much MORE!