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In this episode, Jim and Tyson interview Jay Ruane. They will go over his background, his role in his firm and how he managed to grow and improve it, paying special attention to his Adwords experience and strategies.

“Start small, figure how it works, and then grow from there.”

The firm:

https://www.ruaneattorneys.com

Actually, Jay is more of an administrator of the firm than ever before, but he is still in the business, he does some court appearances from time to time.

Some of the topics:

The importance of content:

“We’re no longer advertising generic terms out there to drive people to information on our website, because people are finding our website organically based on all the content that we have”

A big mistake:

“One of the biggest mistakes people make, especially when it comes to adwords is thinking that more money is going to get them better results. That’s a misunderstanding of how the adwords auction system works.”

“There’s a tendency to wanna have the widest net, but the widest net doesn’t necessarily catch the fish that you want.”

How to build ads:

“We need to get in the mindset of the consumer. And those are the ones that are going to get clicks; the ads that resonate with the people who are facing the problem that needs a lawyer..”

How do you tell if an ad is working?:

“One of the things we like to use ourselves is, we direct the ad to a specific landing page on our website that is more sales oriented than our organic pages.”

Facebook vs Adwords:

“Facebook is great, but you have to have the right approach to facebook. You can’t expect it to give you the same type of results as pay per click because it’s just not built that way and the people aren’t there for that.”

Marquis Jackson’s episode:

http://www.maximumlawyer.com/podcast/legal-hope-pop-up-episode/

Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!

Hacking’s hack:  The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever by Michael Bungay Stanier. how to be a good coach in an office setting!

Jay’s tip: Curate your negative list on Google. Go back and take a list of the 100 top baby names for the last 50 or so years. Male and Female. Because a lot people in this field may hear that their friend got arrested for a DUI. If they are not the person who is looking to hire you don’t want to be advertising to them.

Tyson’s tip: Check out Ryan McKeen’s book:  Empower Yourself: A Practical Guide to Connecticut Personal Injury Law.

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