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Jon Loomer is the founder of JonLoomer.com, specializing in Facebook ads, marketing and digital reach. Jon provides information, training and consulting services to help organizations improve their Facebook marketing.

Jon wrote a post in January 2018 about changes to the Facebook news feed, and how those changes may impact Facebook Pages. Jon's fun, honest way of imploring all Pages to not "screw this up" by trying to game a system is the focus of this conversation. Honest engagement is important, and understanding the reasons Facebook is making changes can help charities do a better job of using Facebook along with other tools and outreach opportunities.