Sunk cost fallacy and what to expect moving forward

Head to the show notes page for more resources and tools to help you send better cold outreach to your prospects, feel more confident in your cold calls, and land more meetings with your ideal clients: https://BlissfulProspecting.com/11 --- Jason Bay is Co-Founder of Blissful Prospecting where he's in charge of growing the company through marketing and sales efforts. He's worked with hundreds of sales reps and personally closed millions of dollars in revenue during his career. Say hello to Jason on LinkedIn.

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