Audience Building & Creating Work That Stands Out with Ian Barnard
Building an Audience with Ian Barnard
In life, you often have to experiment over and over again until you find the right thing that works for you. Some may refer to this as failing while others refer to it as progress.
You may find "your thing" at a young age or you may discover it randomly later in life. Whenever or whatever it may be, it's never too late to find that thing that lights you up that can be shared with others.
This is how it happened with today's guest, Ian Barnard. Ian is a letterer, calligrapher, workshop leader and content creator out of the UK. Not to mention an amazing human being who pours himself into our community and would give you the shirt off his back.
I’ve watched Ian grow his audience from a few thousand to over 200k. He’s a wizard at audience building and creating viral videos, but he’s 100% open about his process and sharing his tips and tricks through his Youtube and Instagram tutorials and his Honest Designers Podcast.
He has an incredible story of how he went from getting by in freelance to making a self-sustaining passive income by creating products that help creatives like you and me elevate their work.
Side note: I created the episode artwork with his Chalk Dust Procreate Lettering Kit.
In this episode we discuss:
- Tips for building an audience
- Practice, patience and comparison
- How to create shock factor that makes people share your work
- Steps for creating your first product
- His favorite pizza and so much more...
If you’re looking to grow your audience and make your work stand out than this episode is for you.
Want to receive a $50 voucher to Ian's shop? The first person to share this episode by retweeting or sharing an Instagram story and tagging BOTH Ian and I will win. All other listeners can enjoy a hefty 30% discount on your first purchase on his shop by using coupon code PERSPECTIVE30. Hot damn! Shownotes
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Dose of Inspiration: @AndyCloned
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Podcast editor: Aine Brennan
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Podcast music: Blookah
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