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"Your identity is not in what you do, therefore fail often, fail freely, learn and experiment. And take your successes in each of those failures because there is one." This is the kind of encouragement Alicja Colon (yes, like the fragrance) brings to the table.

Not only is she an epic photographer / paper crafter extraordinaire, but I think her strongest traits come in prioritizing what’s most important to her in life like family, friends and guiding other creatives.

Alicja works her magic in Savannah, GA and is also the Commerical Photographer at Focus Labs who build thoughtful identities and experiences to elevate and empower organizations.

She brings timeless advice to this episode and this is the deepest conversation this podcast has delivered to date.

We go in depth about:

• Staying on your creative path
• Discovering new passions and niches along the way
• The long road of losing your identity
• The danger of having success be defined by the work you create
• Practical steps for:
  • Reclaiming your who (identity)
  • Refocusing your do (what you create)
  • Reframing what success looks like for yourself

Key Takeaways

• She tried 50 thousand things and continued to find “her thing” as she got older by staying curious.  

• There is still a path available out there for you, so stick with it and you can uncover a gold mine of hidden talents.

• The path and jobs you’re currently working will teach you necessary skills and put you on the trajectory to where you’re supposed to be. 

• Reclaiming your who starts with defining your priorities in life.

• Once you know your "who" you can use that through a lens to focus your "do".

• Kill Your Darlings  (Stephen King) - Eliminate the things you love that don't align with the trajectory of where you want to go.

• Side projects are always a source of personal growth from a craft and endurance perspective.
  Shownotes

• Alicja's Website 

• Alicjas: Instagram /  Dribbble  /  Behance

• Hire Alicja as a Speaker

• Alicja's popular blog posts:

  • Write it Out Post
  • Love is a Choice
  • Unearthing Your Niche

• Focus Lab

• Super Team Deluxe

  • Rogie King
  • Justin Mezzell

• Legendary paper crafter Tommy Perez

• Chadmichael studio

• Jason Craig’s Interview - PP 043

• Benrealvsworld

• Podcast Theme Music: Blookah

• 515 Alive Music Festival in Des Moines
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