lystn

This week on the Perspective Podcast Scotty talks about the importance of laying a foundation to building a brand and growing an audience. This is the first of a three part series starting with understanding the valuable asset your story is.

The main points he covers are:

• Building a successful platform with an audience starts with knowing who you are, what your gift is and why you’re doing it.
• Along with time, your story is one of your most powerful and valuable assets.
• When you share your story, you let others who may be in your shoes realize they are not alone with their struggles and fears.
• Knowing who you are changes what you do.
• One of the best ways I feel to reveal your story to yourself is through writing.
• People will care if you tell a compelling story that frames the delivery towards benefiting them.

Music by: Blookah