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Topics covered and questions you’ll uncover during this episode:

• Why staging and styling are non-negotiable, even in a fierce seller’s market
• The difference between “staging” vs. “styling” to make a space feel more welcoming and complete
• How the Ayans put their own spin on traditional staging to craft “aspirational” spaces that sell
• An approach for minimizing discomfort and disruption for the client in the midst of getting their home ready for market
• Why outdoor staging is essential (especially in warmer climates)
• How to tell clients that their home’s appearance needs work before listing or photography
• Finding “anchor points” in each home to highlight its unique selling points and create an experience for potential buyers
• Strategies for using the Luxury Market Report, case studies, and charitable organizations to promote and differentiate your services and expertise

Resources mentioned within the episode:

• Supreme Auctions
• The Lifestyle Collection
• The Luxury Market Report
• The Institute for Luxury Home Marketing