The Power of OOH for Streaming Platforms & The Online Ad Platform We Should Model
We Know a Little Bit More About Netflix’s Advertising Plan
https://www.vulture.com/2022/06/netflix-advertising-tier-plan-roku-comcast.html
Video streaming platforms return to splurge on outdoor advertising
https://www.livemint.com/companies/news/video-streaming-platforms-return-to-splurge-on-outdoor-advertising-11655316236906.html
Mark Boidman, PJ Solomon video...
Start at 1:04
https://vimeo.com/367319424
Prime Video’s OOH campaign blasts onto the streets
https://stoppress.co.nz/news/prime-videos-ooh-campaign-blasts-onto-the-streets/
3 Big Advantages Of Native Advertising
https://www.forbes.com/sites/forbesagencycouncil/2022/06/17/3-big-advantages-of-native-advertising/?sh=6c729b529821
How Companies Should Invest in a Downturn
https://hbr.org/2022/06/how-companies-should-invest-in-a-downturn