The Power of OOH for Streaming Platforms & The Online Ad Platform We Should Model

We Know a Little Bit More About Netflix’s Advertising Plan


https://www.vulture.com/2022/06/netflix-advertising-tier-plan-roku-comcast.html

Video streaming platforms return to splurge on outdoor advertising


https://www.livemint.com/companies/news/video-streaming-platforms-return-to-splurge-on-outdoor-advertising-11655316236906.html

Mark Boidman, PJ Solomon video...

Start at 1:04

https://vimeo.com/367319424

Prime Video’s OOH campaign blasts onto the streets


https://stoppress.co.nz/news/prime-videos-ooh-campaign-blasts-onto-the-streets/

3 Big Advantages Of Native Advertising


https://www.forbes.com/sites/forbesagencycouncil/2022/06/17/3-big-advantages-of-native-advertising/?sh=6c729b529821

How Companies Should Invest in a Downturn


https://hbr.org/2022/06/how-companies-should-invest-in-a-downturn

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