Daniel H. Pink - To Sell is Human
Daniel H. Pink, author of "To Sell is Human" and "Drive: The Surprising Truth About What Motivates Us" talks about the microeconomic fallacy that more pay begets more work and argues that humans are truly motivated by Autonomy, Mastery a Purpose, and why most of us spend a large portion of our day engaging in "non-sales selling" as we persuade, convince, and influence others to give up something in exchange for what we have.
