Episode 33 - Omar Isuf - Building a social media brand, Networking a the Supplement Industry
This week David had the pleasure of being joined by Omar Isuf. Omar is a successful fitness entrepreneur who transitioned from a personal trainer to a full-time YouTuber, with a current following of approximately 600,000 subscribers. Omar provides evidence-based content for his followers and regularly collaborates with world-leading experts. Omar used his influence to launch his own apparel company, Raskol apparel. David and Omar discuss: Topic 1: Building a social media brand Q1. How vital has honesty and moral integrity been to the success of Omar's brand? Q2. What are the key attributes to building a successful social media brand? Q3. What key analytics/elements that are important to monitor? Q4. How do you encourage interaction with a fan-base? Q5. What are the 3 key pieces of advice for people looking to grow their YouTube following? Q6. What is the best way to deal with negative or even personal attacks on social media? Topic 2: Networking Q7. How valuable have collaborations been to the continued growth of Omar's brand? Topic 3: The supplement industry Q8. What impact does the supplement industry have on people? What are some of the underhanded techniques employed by the supplement industry? For full shownotes: www.hpascience.com/episode33
