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Ben Jacobsen started making salt as a hobby, to distract himself from a failing tech startup. When he finally left tech and decided make salt his full-time business, began by collecting seawater in buckets and boiling it down to make his now-famous finishing salt. In the seven years since then, he's build Jacobsen's Salt Co into a national brand and created a truly American finishing salt. Join co-host Ethan for a conversation about building a brand and changing the way consumers think about the most common ingredient we eat.

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