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When our mothers were young, saying the word “period” or talking about vaginal health in public was strictly taboo. Today, women practically insta-story from the bathroom (we’ve all seen it!), and the conversation around feminine wellness has become much more open. So why hasn’t the consumer category caught up? In 2016, Lo Bosworth was coming off an amazing stint on the hit reality TV show, The Hills, but found herself suffering a personal health crisis that often manifested by affecting her intimate health. When drug store offerings failed her, she set out to discover a holistic approach, which ultimately led to the founding of her company, Love Wellness. Lo joins us to talk about why it’s so important to modernize the way we approach this space, how stress a environment can affect our health… and why your vagina should never, ever have to settle! Click HERE for 2 FREE weeks of this week's Sweat This: Heidi's new CrossFlow Yoga app! This episode is sponsored by Equilibria! Enter discount code "offthegram" for 15% off! See acast.com/privacy for privacy and opt-out information.